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  • 2016

  • 2015

  • 2014

    The BALDESSARINI campaign in 2014 is entitled "THE NEW GENTLEMAN" and visualizes the brand values MASCULINE - STYLE - SELF-CONSCIOUS to follow our mission The brand BALDESSARINI separates the men from the boys and is dedicated to the world of the new gentleman.The British model, author and actor AIDEN SHAW represents the BALDESSARINI gentleman perfectly.

  • 2013

    International Store Openings in Moscow and Dubai and further shop-in-shop corners e.g. at Steffl/ Vienna or Galeries Lafayette/Berlin confirm the expansion of BALDESSARINI. Just as well Showroom Openings in France (Paris) or Italy (San Marino).
    The fall/winter collection features an unmatched and exclusive soft furnishing line created through a collaborative effort with renowned Hamburg interior designer Susann Eschenfelder.
    In order to visualize BALDESSARINI values like liberty, authenthicity and sense of style an unconventional and eye-catching campaign show artist Chris del Moro in tuxedo and bowler hat on a skateboard.

  • 2012

    BALDESSARINI men's line has a crossover look that combines original and authentic pieces with urbane elements. In 2012 Baldessarini introduces a unique Bavaria Edition for the first time. In exclusive cooperation with Markus Meindl, a Lederhose was developed that is made from New Zealand Buckskin with a used finish and embroidered by hand with traditional BALDESSARINI green.
    In April Baldessarini announces a cooperation partnership with BMW DTM Motorsport. As "Official Supplier Formal and Business Wear", the company further strengthens BMW Motorsport's impressive range of partners in the DTM. As well as the drivers, BMW management will also wear BALDESSARINI outfits.
    Baldessarini's official launch of the Online Shop was announced at 15th of october 2012.
    The new Baldessarini online shop is presented in unmistakable style and combines contemporary shopping with premium quality and expert service.
    Moritz Wagner invented in 1949 the tavern chair, a simple factual chair as a commodity, no frills - just functional orientated. In 2012 Baldessarini starts with WAGNER a Design collaboration. The aim of this cooperation is a limited chair set that offers as a collectible edition. The first set that is created by the Baldessarini Designers is named TOKYO EDITION.
    In September 2012 the new fragrance - Secret Mission- is launched.

  • 2011

    For 2011, Baldessarini focuses a new strategic orientation of the lines. From now on the world of Baldessarini brands consists of the limited studio collection BALDESSARINI Signature, the main collection BALDESSARINI and BALDESSARINI Jeans.
    For the spring/summer campaign, Tony Ward, bohemian of the high society is facing the camera, and embodies the lifestyle of Baldessarini. In addition, a newly-developed footwear collection for fall/winter 2011 is presented. Since January 2011 a wristwatch collection of the licensee Pranda & Kroll, which is named after world metropolis, is available on the market.
    In March the new fragrance -Private Affairs- is launched.

  • 2010

    The French model Baptiste Giabiconi stands twice in front of the camera for BALDESSARINI BLACK, spring/summer 2010 as even fall/winter 2010, shot by Mauro Taliani.
    Baptiste, who is spot by Karl Lagerfeld, became one of the world's most famous male models, he represents the target group of smart individuals and trend-conscious men.

  • 2009

    The new BALDESSARINI line appears on the market from January onwards. At the same time the fourth fragrance produced by Baldessarini – Strictly Private – also appeared on the market. Also in January, Baldessarini GmbH announced a licence partnership for glasses with Rodenstock.
    The official launch of the Baldessarini jewellery licensing partnership was announced at the Basel World Watch and Jewellery Show in February of this year.
    Baldessarini GmbH has teamed up with R. & M. Wegener GmbH & Co. KG to provide you with a range of stylish headgear - Baldessarini lifestyle from head to toe.

  • 2008

    From January, a select jeans range was introduced onto the market as a teaser for the new BALDESSARINI line. The new BALDESSARINI line was launched in July. Baldessarini GmbH concluded a licence agreement for men’s jewellery and accessories at the end of the year.

  • 2007

    In February the new fragrance -Ambré- is available on the market. At the end of December, Werner Baldessarini finished his consultancy work in Munich following the successful link-up of Baldessarini GmbH, which had been renamed in the interim, with Ahlers AG. However, he continued to maintain close ties with the brand which had been named after him.

  • 2006

    In August, Baldessarini GmbH & Co. KG was sold to Ahlers AG – one of the largest manufacturer’s of men’s clothes in Europe.

    Ahlers AG is thus expanding its brands in the high-price segment and will promote the internationalization of Eastern Europe and Asia. CEO Dr. Stella Ahlers perceives potential for synergies between the Ahlers Group and Baldessarini but wants the brand to act as independently as possible.

    Werner Baldessarini stayed on as a freelance consultant and creative director and was put in charge of marketing.

  • 2004-2005

    Baldessarini won the Fifi Award in Spain in February for their men’s fragrance – this time in the crucial category of packaging and advertising. In January Baldessarini appeared as the main sponsors at the renowned Polo Turnier Snow Arena Polo World Cup in the Austrian ski resort of Kitzbühel. Baldessarini became a 100% subsidiary of Hugo Boss AG. In order to make further growth potential possible and reinforce the independence of the designer label, Baldessarini relocated their company head office from Metzingen to Munich. The Baldessarini men’s fragrance Del Mar was launched in Munich and became available in shops worldwide from May.
    In 2005 The Baldessarini men’s fragrance Del Mar was launched in Munich and became available in shops worldwide from May.

  • 2003

    In January the new fragrance by Baldessarini received two of the coveted Fifi Awards in the Haute Couture categories as best perfume and best small bottle. This is the first time that a perfume created by a German designer has received this renowned prize. Introduction to sailing sponsorship: in June the Baldessarini luxury label supported the Javier Domingues Banderas team at the Copa del Rey regatta in Spain for the first time.

  • 2002

    Baldessarini launched their first successful advertising campaign using celebrities. Werner Baldessarini moved from Hugo Boss AG’s Board of Directors to the Supervisory Board and continues to work as creative director for the Baldessarini brand. Baldessarini launched their first men’s fragrance – Baldessarini Eau de Cologne – with the slogan “SEPARATES THE MEN FROM THE BOYS”.

  • 1998

    Baldessarini’s spring/summer catalogue was photographed by world-renowned designer and photographer, Karl Lagerfeld. In November Werner Baldessarini becomes the new CEO of Hugo Boss AG.

  • 1996

    Werner Baldessarini, who characterized Boss men's fashion for three decades as chief designer, wins the famous Michael Award in the USA. The award marks out Werner Baldessarini as the best men's designer and honors his creative, innovative ideas and his excellent work.
    Charles Schumann, the barman who achieved worldwide fame as a result of his cocktail book, was discovered as a model, subsequently becoming the face of Baldessarini.

  • 1993-1994

    Hugo Boss AG in Metzingen founded the men’s luxury label, Baldessarini, named after its creator and creative director, Werner Baldessarini.
    In year 1994 the first Baldessarini collection appeared on the market in Europe.